Location

At the Heart of Global Institutions and Haute Horlogerie

Geneva, the world capital of watchmaking and home to major international institutions, remains the essential meeting point for the finest players in independent haute horlogerie. Each year, the city welcomes collectors, specialized journalists, retailers, enthusiasts, and industry professionals from around the globe to discover the creations shaping the future of watchmaking.

For its 2026 edition, SIWP has chosen a venue that perfectly reflects its vision and ambitions: Beau-Rivage Genève. A true Geneva landmark, this iconic hotel offers an exceptional setting where elegance, heritage, and refinement come together naturally.

This first edition at the Beau-Rivage exceeded all expectations. The experience shared by exhibiting brands, partners, and visitors was nothing short of extraordinary. The warm and intimate atmosphere of the venue created meaningful connections between independent watchmakers and their audience, within an environment dedicated to discovery, passion, and emotion.

Ideally located on the shores of Lake Geneva, in close proximity to the city’s leading watch maisons and the major events of Geneva’s watchmaking week, the Beau-Rivage provides outstanding accessibility for an international and discerning clientele. Private collectors, specialized media, retailers, and watch enthusiasts now know where to experience the unique spirit of SIWP.

More than an exhibition, SIWP is an immersive celebration of independent watchmaking. Each participating brand personally welcomes visitors and unveils exclusive creations, technical innovations, and exceptional timepieces in an atmosphere that is both authentic and human.

Unlike many other watch industry events, SIWP also offers enthusiasts the rare opportunity to purchase timepieces directly on-site, creating a privileged and direct relationship between creators and collectors.

Building on the exceptional success of its debut at the Beau-Rivage, SIWP is entering a new chapter in its history — more prestigious, more exclusive, and closer than ever to the true essence of independent haute horlogerie.

International finance centre and gateway to the Asian market.

A global metropolis where tradition meets innovation, Hong Kong has long been a key player in the world of luxury and horology. As the beating heart of the Asian watch market, the city offers unparalleled access to a sophisticated clientele, from passionate collectors to influential retailers. With its status as an international financial hub and duty-free trade zone, Hong Kong remains one of the most dynamic and lucrative locations for Swiss watch brands looking to expand their reach.

The Hong Kong Watch & Clock Fair, the largest event of its kind, continues to dominate the global watch industry. In 2024, it brought together 700 exhibitors and 17,000 buyers from 106 countries and regions, solidifying its position as the ultimate meeting place for horology professionals.

In this highly competitive market, standing out is essential. The SIWP provides independent Swiss watchmakers with a dedicated space to showcase their artistry, engage with top-tier buyers, and elevate their visibility. Hong Kong is not just a marketplace—it is a catalyst for growth, offering boundless opportunities to those ready to embrace the future of fine watchmaking.

Historically, Russia was, and still is, a fantastic success story for Swiss watchmaking. The Moscow Watch Expo is a unique and exclusive event in the Russian watchmaking market. In the run-up to the Christmas and New Year festivities, the world’s most innovative brands exhibit their collections in Russia.

The SIWP offers a unique platform and ideal opportunity for watchmaking brands to stay connected to the Russian market, build on existing collaborations and establish new contacts. The exhibition also attracts visitors from the former USSR.

In collaboration with the Zhangzhou Watch Association and the Zhangzhou (Fujian Province) municipal government, the SIWP proposes a unique event for cultural exchange. The exhibition is held in one of the A-lister hotels in the town centre and concludes with an auction.

Zhangzhou is one of the oldest towns in southeast China. Located close to Taiwan, it has a long history of clock manufacture. Deeply rooted in the watchmaking tradition, it is a Mecca for professionals and enthusiasts alike.

Mexico City

The Gateway to Latin America’s Finest Watch Market

As one of the world’s most dynamic and influential capitals, Mexico City has become a strategic destination for the luxury industry and a rapidly growing market for independent Swiss watchmaking. Increasingly sophisticated collectors and enthusiasts are seeking authenticity, exclusivity, and exceptional craftsmanship — creating outstanding opportunities for independent watch brands.

To strengthen its presence in Latin America, SIWP is proud to collaborate with the Salón Internacional Alta Relojería (SIAR), recognized as the most important watch exhibition in Latin America. Present every year during this major October event, SIWP has established strong connections with regional collectors, retailers, and specialized media.

Building on this momentum, SIWP has chosen Mexico City as a key destination to showcase the creativity and savoir-faire of independent watchmakers within an elegant and prestigious environment.

More than an exhibition, SIWP Mexico City celebrates the artisans behind haute horlogerie — passionate creators whose exceptional craftsmanship, innovation, and attention to detail give life to truly unique timepieces.

In a market where demand for high-end watches continues to grow, SIWP offers participating brands a unique platform to expand their presence, engage directly with a new audience of collectors, and strengthen their position in one of Latin America’s most promising luxury markets.