When it comes to world fairs, we are known for our strategic choices. Our main aims are to give visibility to independent watchmaking brands, protect the Swiss made label around the world and show that all the big names at the SIWP pavilion are the original article and come direct from the manufacturer.


Epicentre for the leading international institutions and world watchmaking capital.

The watchmaking city par excellence, home to all the top international institutions and annual meeting place for all the key players in our industry, Geneva is undeniably the go-to city for such an event.

The SIWP opted strategically for the “Casino du Lac” for its ideal situation 200m from Geneva International Airport and just a stone’s throw from Palexpo, where other key watchmaking events are held. Absolute security, sufficient parking, catering facilities, the venue offers locals and visitors from all over the world comfortable access to the SIWP. We’re right there, at the heart of all the action. Journalists from the specialist trade press, industry professionals on flying visits, private and trade buyers… they all know where to find us. You’ll find all the brands participating in the SIWP to be most welcoming, with some fascinating surprises in store. Unlike other events in the surrounding area, the SIWP offers fine watchmaking enthusiasts the chance to finalize their purchases on site.

Hong Kong

International finance centre and gateway to the Asian market.

Taking into account all the most recent changes occurring in the Swiss watchmaking industry, the Hong Kong Watch & Clock Fair has inevitably become the biggest watchmaking event in the world, securing its leadership position in the Asian market. In 2019, the fair welcomed 830 exhibitors and 18,000 buyers hailing from 104 countries.

At a time when the Swiss watchmaking industry needs to be more united and supportive than ever before, the SIWP offers great visibility in an environment entirely dedicated to independent Swiss brands. “Strength lies in unity”, as the saying goes, and it is therefore essential that our products stand out in the current market context.


Historically, Russia was, and still is, a fantastic success story for Swiss watchmaking. The Moscow Watch Expo is a unique and exclusive event in the Russian watchmaking market. In the run-up to the Christmas and New Year festivities, the world’s most innovative brands exhibit their collections in Russia.

The SIWP offers a unique platform and ideal opportunity for watchmaking brands to stay connected to the Russian market, build on existing collaborations and establish new contacts. The exhibition also attracts visitors from the former USSR.


In collaboration with the Zhangzhou Watch Association and the Zhangzhou (Fujian Province) municipal government, the SIWP proposes a unique event for cultural exchange. The exhibition is held in one of the A-lister hotels in the town centre and concludes with an auction.

Zhangzhou is one of the oldest towns in southeast China. Located close to Taiwan, it has a long history of watch manufacture. Deeply rooted in the watchmaking tradition, it is a Mecca for professionals and enthusiasts alike.