Jowissa

The History of Jowissa: A Swiss Watchmaking Heritage Since 1951
Since its founding in 1951 in Bettlach, Switzerland, Jowissa has established itself as a renowned Swiss watch brand, combining traditional craftsmanship and innovation. An independent family business, now run by the third generation, Jowissa has remained true to its original ideals, producing Swiss watches of exceptional quality.

The Beginnings and the Founder’s Vision
The name Jowissa is a tribute to its founder, Josef Wyss, who established the brand in a region renowned for its watchmaking expertise. Josef Wyss’s vision was to create Swiss watches that were both jewelry and fashion accessories. This innovative approach perfectly responded to the 1950s trend, where the wristwatch became an essential item. By launching a collection of sophisticated, modern, and affordable timepieces, Jowissa captured the spirit of its time.

Innovation and the Signature of Faceted Crystal
Over the decades, Jowissa has forged its image through the creativity of its designs. In the 1960s, the brand distinguished itself with its pendant watches featuring faceted glass, a technique that involves shaping delicate facets on the surface of the glass, like a precious stone, to reflect light uniquely. Even today, Jowissa is one of the few Swiss manufacturers to master this technique, offering excellent value for money for its faceted glass watches. Jowissa has always adapted successfully to new technologies and trends. As early as the 1970s, it integrated in-house ceramic cases, and in the 1980s, it adopted quartz technology. The 1990s were marked by the introduction of innovative wood and stone cases, with the Woodtime and Stonetime collections.

Jowissa Today
In the 21st century, Jowissa continues to stay at the forefront of fashion and technology. The traditional family business offers a range of high-value products, combining noble materials and trendy colors. With its own online store and a presence in over 400 points of sale across 30 countries, Jowissa represents, today as it did 75 years ago, the art of Swiss watchmaking, perfectly in tune with its era. Jowissa’s commitment to production excellence, quality control, and exceptional after-sales service guarantees the reliability and durability of every timepiece.