Geneva hosts the fourth edition of the exhibition SIWP – “Swiss Independent Watchmaking Pavilion” for the promotion of Independent watchmakers based in Switzerland and to “present a different face of the watchmaking industry” the one which is displayed by the giants of the industry.
During this prestigious event, the independent watch brands will present their creations to the trade press, retailers and distributors worldwide, to all the casino’s customers and to those who want to discover the original creations of these independents, who are the real soul of Swiss watchmaking.
The salon which will be held from 14 to 19 January 2018 at the “Casino du Lac” in Geneva, follows a real selection protocol because only brands which are independents and established in Switzerland can participate.
The SIWP is the only show that offers independent Swiss brands the opportunity to pool their resources to develop synergies that will allow them to thrive in highly competitive world.
This is their fourth event in Switzerland, but organizers of SIWP are not at their first attempt, they’ve already organized several exhibitions in China and Hong Kong under the “Swiss Pavilion” banner to promote the work and the creation of the independent watchmakers who are Swiss, this with a great success among Chinese customers, and to the great satisfaction of exhibitors.